Analysis behind the domestic and international network restart after COVID.
I find the real constraint, build the case for change, and lead it across teams until it holds.
At VGW I lead process improvement, reporting and change across Customer and Risk operations. Before that: customer insights at ING, strategic insights at Qantas, pricing and commercial analytics at Merck, and strategy and planning at Adobe. I stay hands-on with SQL, Python and Tableau when that's the fastest way to make a strategy measurable.
Selected work
VGW
Redesigned the customer journey from sign-up to first purchase, with Product, Marketing and Operations behind one set of changes.
Qantas
Merck
Global Tableau award for innovation, and an automated ANZ pricing update.
Adobe
A global win-loss programme whose findings shaped a market-entry strategy.